Not another brand agency.
We are a team of level-headed, espresso (martini) loving, insight driven Brand Strategists on a mission to transform the way brand strategy is viewed and used in businesses around the world. All too often brand strategy is misunderstood, undervalued or poorly executed leaving all involved stranded, jaded, or on a voyage to no-man’s land.
It’s important that we make the distinction that we are not a creative or branding agency who ‘specialises’ in brand strategy alongside 55 other marketing implementation services. We are expat Brand Marketers at the coalface who’ve celebrated and suffered the results of the strategies we’ve deployed throughout our careers. Some may say this has tainted our view of purist branding; others will praise an approach that acknowledges that without the engagement, buy-in and adoption by key stakeholders within your organisation, your brand strategy will fail before it even takes off. For this reason, our process is pragmatic, commercially orientated and collaborative – get these three things right and the world is your creative oyster.
Mandy Hall first started Mayd (nee Chiefs and Indians) in response to a perpetuating misconception about what brand strategy is, and what it entails. Over the course of her two-decade career, she climbed the ranks as a senior Brand Strategist in her big corporate roles, with budgets to burn, and brands to build. Fed up with the frankenstein of responsibilities her department acquired (hint: anything that couldn’t be measured or mined), and a lack of respect for brand strategy (mostly due to confusion, a lack of collaboration or daily combative measures), she left the corporate rat race to start her own business.
Fast forward to today, Mayd is the prodigy of all past and present slip-ups and successes of building brands big and small. We’ve coined it the Mayd Way and our entire business is built upon four core values: