We're here to make you look good.
Learn brand strategy with on-demand support
How it works
10 weeks, 2 masterminds, video content, live sessions, performance enhancers (and not the illegal kind), weekly Q+As, time-saving upgrades (like done-for-you workshop presentations and copywriting) and access to a likeminded online community.
Self Mayd: 3 Project Milestones
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Why we're not like everyone else.
It’s important we make it clear that this is not a course on branding. A) because branding is not brand strategy. And B) because it’s not a course. Nor is it an attempt to replace the holy grail of Brand Management education (eh eh Mark Ritson). You’ll find us somewhere between a working project (where we bring the tequila and lime, but you shake the martini), a coach who’s helping you be the best you possibly can be (from strategy to creativity), and a kick-ass colleague who talks your shop and cheers you on.
Duration 10 weeks.
Summary: Identifying the issues and opportunities that will fuel or fault your brand strategy.
Weeks 1-4 | Six Tasks
- Brand state of play: A reflection on where your brand has been, and where it’s headed.
- Know your numbers: Brand strategy is not all fairy floss and rainbows (as some might have you believe). Understanding the performance of your business is basic hygiene.
- Customer needs + nuances: We enter relationship therapy with your customers, from your die hard fans, to your one night stands.
- Competitor blind spots: Exposing the weaknesses of your opponents to shine a light on the opportunity.
- Bucking biases: Stepping outside of the ‘me’ zone to bolster your point of view on your brand’s macro environment.
- Strategy shapers: The headlines, bold ideas and watch outs.
Summary: More than a coffee table book, your brand playbook is designed for everyday use and sets the path, the tone and the character of your brand to propel business growth.
Whilst a simple google search will return a million ‘how-to’ results for each of the following concepts (including the newest, shiny iteration of the exact same thing but with a different name), we give you a no-nonsense explanation (sans the jargon and puffery) about how to do it in a way that rallies your organisation behind your cause. Hint: less is more and we prioritise clarity and action over colourful, contradictory adjectives that do nothing other than tarnish your credibility with an already cynical and critical audience.
Weeks 5-8 | Six Tasks
- Vision: Your true north, higher purpose or big audacious (non-financial) goal.
- Brand Values: Your non-negotiable, impression-blasting, guiding principles.
- Customer profile: The quirks, perks and pain points of your customers to make better decisions and improve funnel performance.
- Competitive advantage: The special sauce to your Big Mac, Ben to your Jerry.
- Positioning: The coming together of what you want to be known for, that gets people knowing you.
- Brand character: Your distinctive personality, tone of voice and vibe that packs a proverbial punch.
Summary: Last but not least, your brand plan – the actions that need to occur within your organisation to make your brand positioning true.
Weeks 9-10 | One Task
Brand planning: Words are cheap. We’ll show you how to bring your brand (and strategy) to life beyond a marketing message.
Farewell drinks + virtual networking
Self Mayd has been created for Brand Managers, by Brand Managers.
When Mandy Hall first started Mayd (nee Chiefs and Indians) it was in response to a perpetuating misconception about what brand strategy is, and what it entails. Over the course of her career (spanning almost two decades), she climbed the ranks as a senior Brand Strategist in her big corporate roles, with budgets to burn, and brands to build. Fed up with the frankenstein of responsibilities her department acquired (hint: anything that couldn’t be measured or mined), and a lack of respect for brand strategy (mostly due to confusion, a lack of collaboration or daily combative measures), she left the corporate rat race to start her own business. Five years on, Mandy and her team have been helping businesses and Brand Managers find their brand’s special sauce and implement it (beyond a marketing a message), from the inside of an organisation, out. After all, a sweet strapline isn’t going to save you from a shonky service.