We build brands through thoughtful strategy, immersive storytelling and bold campaigns that stand out and sell.

Boost your brand’s image, influence, and impact.

Your brand is your ticket to growth. To multiplying the value of your business. To building customer demand for tomorrow (while attracting top talent today). According to the Ehrenberg-Bass Institute of Marketing Science, only 5% of B2B buyers are in market to buy, right now. Which means the pond is small and the competition fierce. So whether you’re a B2C or B2B brand, it pays to build brand preference 365 days a year. But there's a science behind how you do so effectively and our Brand Builders are here to show you how.

Actions speak louder than logos.

Just as trust in a friendship is earned, not given, the same holds true for brand-building. Powerhouse brands are not the result of a good looking logo or pretty website. Brand power is the result of consistent actions and experiences that are guided by a shared vision. Building a respected brand image demands deliberate, repeated action from the inside of an organisation out. We build the legacy behind your logo.

“Mayd was an absolute pleasure to work with. Mandy's passion for branding and repositioning our business, STAC Capital, was first class. I would not hesitate to recommend her services to anyone wishing to refresh their branding position.”

DALE SPARKE
Managing Director | STAC Capital

You’ll find us at the intersection of in-house and agency.

Looking to evolve, pivot or revitalise your brand but don’t have the in-house manpower or know how? We work with brands to first uncover the opportunity. With a strategy-first approach that cuts to the core before we get creative, our brand plans are formed around long-term positioning, not a single-use campaign.

WORK WITH OUR BRAND BUILDERS

“The end result surpassed our highest expectations.”

JACEK GAJEWSKI
Director
Little Locals Early Learning Centre

Our Services

Mini Mayd

For smaller businesses that want the core foundations of their brand delivered in an easy to implement, bite-sized package.
Mayd It

A bespoke solution for businesses gaining market share and who want to elevate their brand to match their mission.
Marketing Mayd

For growing businesses ready to elevate their brand and build their in-house marketing capability.

Get Brand Building

“If you're looking for a Brand Strategist and someone who will get to know your business and help you overcome your challenges, Mandy is the person I’d recommend.”

NICOLA HUNTER
Director of Marketing and Communications
DoseMeRx

INTRODUCING…

MarketingMayd

Why Mayd?

BRAND BUILDING IS OUR CRAFT

It’s all we do, day in, day out and we’ve got runs on the board to prove it. From big brands to startups, FMCG to the finance sector, our experience doesn’t discriminate and we love a brand challenge.

BRAND EQUITY IS OUR END-GAME

Our brand plans are built using the branding formula behind the world’s most successful (money-making) brands. Our goal is to build a legacy for your business that multiplies in value through clarity and connection.

20 YEARS BUILDING BRANDS

Our brand strategists have built some of Australia’s most infamous brands from the Compare the Market meerkats, to ‘keeping the air fare’ at Virgin, and know how to turn strategy into actionable steps.