Brands aren’t born. They’re mayd.

Unforgettable brands are not born from a logo or tagline. They’re mayd from the inside of an organisation, out. Powered by insights. Inspired by purpose. United by a common goal. As the guardians of your brand, your people are your competitive advantage. They need to be equipped with a clear and actionable brand strategy. And we don’t mean Pantone colour codes and Instagram filters. A strategy built on understanding the nuances of your business environment. The quirks of your customers. The shortfalls of your competitors. The white space you seek to occupy where your brand positioning meets profitability. Packaged up in your birthday suit of course. But all too often brand strategy is misunderstood, undervalued and poorly executed, leaving all involved stranded, jaded or on a voyage to no-man’s land.

Mayd is built upon a very simple principle: strategy that can’t be actioned (no matter how creative, compelling, or colourful), is worth nothing.

That’s why we live and breathe the following values.

  • We seek to understand first. Whether that’s looking at your numbers or talking to your customers, we start with an objective point of view to ensure we always put your brand’s needs before our hype reel.

  • There’s nothing more liberating than reaching a point of clarity and potential for your brand. Not only does it bring focus to your business efforts, but it inspires a world of opportunities for your teams to take purposeful action to help you reach your goals (and faster). We live for that moment.

  • Brand strategies get a bad rap for being fluffy and full of concepts that nobody understands. We prioritise simplicity over jargon and build your brand beyond a marketing message – from the inside of your organisation, out. After all, a well-crafted strapline isn’t going to save you from a shonky experience.

  • Powerful brands not only create human-like connections with customers by being meaningful, empathetic and desirable, but also with their people. We believe when your brand simmers from the inside, it explodes on the outside. We build brands that ignite human connection from the ground up.

 

Kind words from clients

“Mayd was a pleasure to work with and Mandy is excellent at what she does. If you're looking for a brand strategist and someone who will get to know your business and help you overcome your challenges she is definitely the person I would recommend. Thank you for all of your help Mandy, I look forward to working with you again”

— NICOLA HUNTER | Marketing and Communications Director | DoseMeRX

 

“We engaged Mayd to develop a brand strategy for our newest early learning centre in Auchenflower. From the first introductory call, through a series of workshops, until the final handover Mandy was a delight to work with. She is hard-working, meticulous and very professional. The end result surpassed our highest expectations. We recommend Mayd without reservation.”

— JACEK GAJEWSKI | Director | Little Locals Early Learning

  • Founder + Managing Director

    Mandy has built some of Australia's most infamous brands, SMEs and startups, to propel business growth, enhance customer experiences and build long-term brand affinity. Having started her career at Virgin Blue (now Virgin Australia) and finishing her corporate employment as Head of Brand at Compare the Market (responsible for two talking Russian meerkats considered as loveable as the infamous m&m characters in just 4 years of existence), Mandy knows a thing or two about how to use your brand to rally hearts, minds and wallets.

Spearheaded by Mandy Hall, we’ve developed strategies and campaigns for big brands and smaller ones, to those with international footprints and in our backyard…

  • Virgin Blue

  • Michael Hill Jeweller

  • Compare the Market Australia

  • Michel's Patisserie

  • APN News and Media

  • Queensland Government

  • Little Locals Early Learning

  • Hire Republic

  • DoseMeRx

  • BA365

  • iHealthCo

  • Wine n Dine'm

  • Express Catering

  • Stac Capital

  • Jugar

  • Discover IP

  • And more!