We take brands from now to next.
Strategy, branding and marketing for growing businesses ready to mean something in their market.
Growth gets harder before it gets bigger.
The marketing that got you here, won't get you there. Most companies spend their way to growth - until they can't. The businesses that keep growing have already built something harder to replicate. A brand that makes every dollar, every campaign, every conversation work harder.
OUR DIFFERENCE
We’ve sat on both sides of the table.
Before building Mayd, our founders led marketing inside some of Australia's most recognised businesses - not as consultants or agencies, but as the marketers accountable for results.
We've sat in the rooms where the hard calls get made. Where budgets get questioned, strategies get challenged and the right answer isn't always the popular one. We've been the ones making those calls - and learnt from some of the sharpest minds in the process.
That's the lens we bring to your business. Agency-level creative thinking. Commercial discipline built from experience, not theory.
Our Services
From defining your brand strategy and positioning, to creating the marketing capability that brings it to life, we help businesses build the foundations required for their next phase of growth.
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Your business has outgrown its brand. Time to catch up.
Brand strategy, positioning, identity and activation for businesses ready to command a stronger position in the market.
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Your first marketing hire won't cover it. We will.
One year. The equivalent of one marketer's salary. The expertise of an entire marketing function before you're ready to build one. We develop your brand, execute your marketing and refine what works. Then we help you hire and train the right marketer to run it. One whose skills fit the strategy, not just your headcount budget.
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The right foundations. Before the wrong ones cost you.
Positioning, messaging and visual identity tailored to businesses that need the essentials, not the extras.
Brands we’ve built.
Kind words from clients.
“Mayd was an absolute pleasure to work with. Mandy's passion for branding and repositioning our business, STAC Capital, was first class. I would not hesitate to recommend her services to anyone wishing to refresh their branding position.”
— DALE SPARKE
Managing Director
STAC Capital
“Mayd was a pleasure to work with and Mandy is excellent at what she does. If you're looking for a brand strategist and someone who will get to know your business and help you overcome your challenges she is definitely the person I would recommend. Thank you for all of your help Mandy, I look forward to working with you again.”
— NICOLA HUNTER
Marketing & Communications Director
Dosemerx
“MOI International (Australia) has been engaged with Mandy and the team at Mayd for over two years now. In that time Mandy and her team have transformed the way we look at brand and marketing in our business. Covering everything from social media, full website review, brand management strategies and local, state, and national marketing programs, Mayd have done an amazing job in a very short period of time. If I could keep Mandy and the Mayd team all to myself I would.”
— STEWART BAIRD
General Manager
MOI International
Ready to go from now to next?
Frequently Asked Questions
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When the marketing that got you here stops working as hard as it used to. That’s usually the signal — not a rebrand for the sake of it, but because the business has outgrown its current identity or is hitting a ceiling it can’t spend its way through.
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Brand strategy defines what you stand for and why someone should choose you over everyone else. Marketing is how you take that to market. One without the other is either a well-kept secret or a budget burning exercise.
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It depends on where you’re starting from and how far you need to go. At Mayd we work across three tiers - from the essentials for businesses that need the initial foundations, through to full strategy, identity and execution for those ready to stronghold their position in market.
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Most brand strategy and identity projects run between 6 and 12 weeks. Marketing Mayd is a 12-month engagement - long enough to build the brand, run the marketing, learn what works and hand it over to the right in-house hire.
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Our founders ran marketing inside some of Australia’s most recognised businesses before building Mayd. Not as consultants, but as the people accountable for the numbers. That’s the difference between brand work that looks good in a deck and brand work that actually moves the business.
On the blog.
