A marketer’s guide to better strategic planning in FY23.
April 19, 2022
Hello
Glad you mayd the first move.
We are a team of big-picture Brand Strategists who help ambitious businesses and marketers boost their brand’s influence from the boardroom to the balance sheet.
Brands aren't born.
They're mayd.
Unforgettable brands are not born from a logo or tagline. They’re mayd from the inside of an organisation, out. Powered by insights. Inspired by purpose. United by a common goal. As the guardians of your brand, your people are your competitive advantage. They need to be equipped with a clear and actionable brand strategy. And we don’t mean Pantone colour codes and Instagram filters. A strategy built on understanding the nuances of your business environment. The quirks of your customers. The shortfalls of your competitors. The white space you seek to occupy where your brand positioning meets profitability. Packaged up in your birthday suit of course. At Mayd, we call it your Brand Playbook – it sets the path, the tone, and the character of your brand to propel business growth.
Our brand strategy projects are
mayd for impact, and action.
And come in all shapes and sizes.
100% Mayd
Our signature brand strategy projects for businesses and marketers wanting to pivot, evolve or transform their brand, but lack the time, mental capacity or in-house resource. We can handle all, or part of the project, from strategy and branding through to bringing your brand values to life from the inside of your organisation, out. Our strategists have worked on some of Australia’s most infamous brands and apply a proven framework and 3-step process to building a powerhouse (money-making) brand (beyond just fandangle words on paper).
Brand Incubator
The hybrid version of our signature projects (part DIY / part DFY) that puts you in the driver's seat. Whether you're incubating a new brand, or wanting to elevate an existing one, our Brand Incubator projects bring the tequila and lime, for you to shake the martini. Suited to mid weight marketers or brand-savvy SME professionals wanting to take their business from bland to brand.
Why work with our Brand Strategists
Brand strategy is our craft
It's all we do - day in, day out - and we've got runs on the board to prove it.
We master your market
We commit to understanding the context of your brand (first). We assume nothing, nor expect you to have the answers.
Brand equity is our end-game
Our brand strategies are built using the branding formula behind the world’s most valuable (money-making) brands.
Words are cheap
If you’re looking for a nice way to word a brochure, we’re probably not the best fit. We develop action plans that differentiate your brand beyond a marketing message.
5/5
Mayd was a pleasure to work with and Mandy is excellent at what she does. If you're looking for a brand strategist and someone who will get to know your business and help you overcome your challenges she is definitely the person I would recommend. She gets involved and gets the job done - nothing is too much of an ask!
We engaged Mayd recently to develop a brand strategy for our newest early learning centre in Auchenflower. From the first introductory call, through a series of workshops, until the final handover Mandy was a delight to work with. She is hard-working, meticulous and very professional. The end result surpassed our highest expectations. We recommend Mandy without reservation.
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