We’ll take your business from bland to brand.

You’re in good company.

Part agency, part in-house, we specialise in transforming brands from the inside, out. Our expertise in brand strategy and implementation has been elevating bland brands for almost two decades. From industry giants like Virgin and Compare the Market, to challenger brands changing the game, our Brand Strategists know how to translate powerful strategies into inspired action, to drive commercial growth.

We create brand icons (not just images).

As Brand Builders, we’re often confused as being a graphic design studio. Sure, design is a part of how we express brands, but our primary purpose is to make your brand magnetic, from the inside out. From attracting top talent to stealing market share, we apply a proven world-class formula to elevate your brand to match your mission.

Why you need a Brand Builder.

BLAND BRAND
NO SPECIAL SAUCE

COMPANY
GROWTH

BOOST
PROFITABILITY

REDUCE PRICE
SENSITIVITY

TALENT
ATTRACTION

“If you're looking for a Brand Strategist and someone who will get to know your business and help you overcome your challenges, Mandy and the team at Mayd is who I’d recommend.”

NICOLA HUNTER
Director of Marketing and Communications
DoseMeRx

Our Services

MiniMayd

For smaller businesses that want the core foundations of their brand delivered in an easy to implement, bite-sized package.

MaydIt

A bespoke solution for businesses gaining market share and who want to elevate their brand to match their mission.

MarketingMayd

For growing businesses ready to elevate their brand and build their in-house marketing capability.

MiniMayd

Small but mighty.

Encapsulating our world-class branding formula into a compact, affordable package, our Mini Mayd provides the core elements to building a cohesive and compelling brand. Ideal for growing businesses (revenue sub $1M) that are ready to transform their brand to match their mission, our Mini Mayd packs a proverbial punch.

Download the Brochure

MaydIt

For brands ready to claim their seat at the table.

Looking to evolve, pivot or revitalise your brand but don’t have the in-house manpower or know how? We work with brands to first uncover the opportunity. With a strategy-first approach that cuts to the core before we get creative, our brand plans are formed around long-term positioning, not a single-use campaign.

Talk to a Brand Builder

MarketingMayd

Your brand doesn’t have to suffer while you scale.

With MarketingMayd, you invest one employee’s salary with us for a year. In exchange, you get access to our elite team dedicated to shaping your brand and marketing blueprint. This encompasses everything from strategy development, branding, and messaging, to the deployment of your marketing initiatives. We'll refine your marketing machine until it’s humming, and then find and train your ideal marketer. It’s a solution for growing businesses that are ready to build their in-house marketing capability, and want to set the right foundations from the get go.

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“Mandy's ability to pull out exactly what my brand is about and bring the story to life is unbelievable! I am over the moon with what she has created for my business and cannot wait to get it out into the world. I would highly recommend Mandy if you are looking for a branding expert who is highly skilled, professional and takes the time to get to know your brand and get it right!”

ALLISON DEARLING
Owner
Live and Breathe Yoga

Latest Brand Campaigns

STAC CAPITAL

STAC Capital employed Mayd to build their brand as they were experiencing growth and wanted to elevate their brand to aid in talent attraction (it’s a tough market out there right now!). The project deliverables included brand strategy and campaign idea, a complete rebrand, copywriting, website, email and stationery templates, internal comms, client and employee facing brochures.

SETTING THE FOUNDATIONS: 4 MONTHS
CAMPAIGN ROLL OUT: 12 MONTHS

MOI International employed Mayd to build their brand as they had never invested in it before and were making great headway in their category. It was time to step it up and show the market how much of a serious contender they are! Project deliverables included: brand strategy and campaign idea, brand look and feel development, packaging refresh, social media, website, advertising and promotions.

SETTING THE FOUNDATIONS: 6 MONTHS
CAMPAIGN ROLL OUT: ONGOING

MOI INTERNATIONAL