Hiring Hurdles: Why You Need to Think Twice Before Bringing on Your First In-House Marketer
As a CEO of a burgeoning B2B or B2C enterprise, you've likely navigated through a myriad of challenges to reach the precipice of success. Your team is growing, your systems are in place, and your strategy is starting to bear fruit. But now, as you stand on the threshold of scaling up your marketing efforts, you find yourself faced with a daunting prospect: hiring your first marketer.
The Hiring Conundrum
Picture this: You have a budget for a mid-level marketer, someone with around two years of experience. It seems like a reasonable investment, until the questions start flooding in—where is the business heading? What's our vision? What are our objectives? What's our point of difference? As strategic queries and operational dilemmas mount, you recognise the gap between expectation and expertise—and frankly, you could use a little guidance yourself, as marketing has never been your forte.
This scenario is all too familiar for many growing businesses. The transition from outsourcing marketing tasks to building an in-house marketing team can be fraught with challenges, particularly when resources are limited.
What many don’t realise is that effective marketing isn't just about hiring a marketer; it's about laying the groundwork for success. It begins with a robust strategy informed by customer insights and a clear understanding of your business goals. It involves crafting a compelling brand identity that stands out on the battleground and resonates with your target audience, both visually and verbally. Moreover, it entails implementing the right marketing plan to reach the right customers at the right time. While you could throw spaghetti at the wall to see what sticks, you’ll soon find that such an approach can lead to an expensive race to the bottom. Assembling a team capable of developing such a game plan is an expensive and specialised task, one that likely doesn’t fit the employee budget you’ve set aside in this year’s plan.
The MarketingMayd Solution
Enter MarketingMayd: a revolutionary approach tailored for businesses gearing up to build their in-house marketing team on a budget. It’s simple. Before you bring on your first hire, you invest the equivalent of one marketer’s salary with Mayd for 12 months. During that 12 months, you get access to seasoned experts dedicated to laying a robust marketing foundation for your business—ranging from in-depth market research and brand strategy, to crafting a resonant brand identity.
Transcending traditional outdated consultancy models, Mayd then develops your strategic marketing plan and implements it effectively in the market. This balanced approach ensures not only the creation of a distinctive brand but also a dynamic reintroduction to your target audience.
The Baton Pass
Once the groundwork is established and the strategy is set in motion, our focus shifts to finding your perfect in-house marketer. Having piloted your brand for 12 months, we precisely know which marketing skills are required and the type of person who will be the right fit for your culture and team. Then, we’ll train your marketer and get them into tip-top shape to take the baton with a seamless transition, continuing the momentum with your marketing endeavours.
Embark on the Transformation
So, if you're looking to build a standout brand without shouldering the financial risk of assembling a full team, MarketingMayd is for you. Achieve agency-level outcomes while retaining marketing expertise in-house. Benefit from our experience and avoid common pitfalls. Set your future marketing team and brand up for success without the stress of it all falling on you. Importantly, boost your marketing results by balancing long-term strategy with short-term tactics to take your business from behind the curtains to centre stage. After all, if your goal is to multiply the value of your business, it pays to get your marketing right from the outset.
Want to learn more about MarketingMayd? Get in touch.